Doe Deere has cited Kimberly Gordon as her most important role model. The Lime Crime Fan Base that has climbed to a million Instagram followers may have not any idea who Kimberly Gordon is, but there is certainly a kindred spirit between these two women.
Kimberly Gordon created an off-the-beaten-path clothing line when she started WildFox between 2007 and 2008. It was at this time that Lime Crime would also come into existence. WildFox is clothing line by Gordon, but Doe Deere would focus on cosmetics. She would find that there was a common bond between them that was based on their ability to think outside of the box. Doe Deere was carving out a place in the world for herself just as Kimberly Gordon was with her eccentric clothes. More than a decade later these two female business leaders have continued to rise and prove that their alternative brands were something that would make people see that there was more to life than doing what everyone else was doing. Doe Deere has managed to stick to her guns and stay courageous just like her role model.
There is something about having someone that sees the world the way that you see. This can be inspiring. Doe Deere knew that she was taking a huge leap of faith with a company like Lime Crime, but she continued to press on. There is a level of commitment that people need in order to move companies forward. Doe Deere has shown in many ways that she is just right for the job of CEO at Lime Crime. She has an uncanny fashion sense, and she really knows how to get people pumped up about the cosmetics that she is promoting. This is a gift. It doesn’t take a lot for people to discover her new brands of lipstick shades because she is pushing all of this into the mainstream. There is a level of commitment that few people will be able to process. Everyone doesn’t have the same sense of style that Doe Deere has. It is evident that she is different, and there are tons of people that want to check out what she is doing. Lime Crime is the brand that gets people excited about the off the wall brands. This is not Cover Girl or Mary Kay. This is a completely different brand of cosmetics for millennials.