Fabletics has become one of the top websites for women that are in search of the perfect garments for working out. This website has become praised by a lot of young women that are looking for trendy fashion when it comes to athletic clothing.
Women like to work out, and they like to look good while they’re doing it. Many ladies that have joined a gym are going to be in search of clothes that accentuate their shape while they are training. They want to have clothes that are stylish as the ones that they would wear to an outing or day at work. The thing that makes Fabletics popular is that this site offers women a chance to get leisurewear that can actually be worn to more than the gym. This may be the thing that helps Fabletics and the competition with other online retailers like Amazon.
For many years people have been impressed with what Amazon has been able to do when it comes to a lot of different things like entertainment and clothing. This is a company that has made it possible for people to buy everything from toiletries to shoes and computers all on one website. This has been working for Jeff Bezos so far, but it is actually something that can be a hindrance because Amazon sells so many things. For the customers that are in search of a lot of different things this may be fine, but people that specifically want athletic clothing may be annoyed with all that Amazon has to offer. This is where a website like Fabletics get an opportunity to shine. Kate Hudson specializes in one thing and one thing only. Her mind is geared towards athletic clothing, and that is where she gets her competitive advantage against a website like Amazon.
The competition definitely is great in the and athletic clothing arena because there are so many people that are interested in doing this. What Kate Hudson has realized is that it is sometimes easier to gain an ally in business than it is to compete with others in this area. That is why she has teamed up with Demi Lovato for a limited edition of the Fabletics clothing line. Instead of competing directly against Lovato Hudson made it her business to connect with this friend and this strengthens her chances of competing with other large retailers like Amazon.