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Fabletics Gives People Access to More Shopping Options

Fabletics has become one of the top websites for women that are in search of the perfect garments for working out. This website has become praised by a lot of young women that are looking for trendy fashion when it comes to athletic clothing.

 

Women like to work out, and they like to look good while they’re doing it. Many ladies that have joined a gym are going to be in search of clothes that accentuate their shape while they are training. They want to have clothes that are stylish as the ones that they would wear to an outing or day at work. The thing that makes Fabletics popular is that this site offers women a chance to get leisurewear that can actually be worn to more than the gym. This may be the thing that helps Fabletics and the competition with other online retailers like Amazon.

 

For many years people have been impressed with what Amazon has been able to do when it comes to a lot of different things like entertainment and clothing. This is a company that has made it possible for people to buy everything from toiletries to shoes and computers all on one website. This has been working for Jeff Bezos so far, but it is actually something that can be a hindrance because Amazon sells so many things. For the customers that are in search of a lot of different things this may be fine, but people that specifically want athletic clothing may be annoyed with all that Amazon has to offer. This is where a website like Fabletics get an opportunity to shine. Kate Hudson specializes in one thing and one thing only. Her mind is geared towards athletic clothing, and that is where she gets her competitive advantage against a website like Amazon.

 

The competition definitely is great in the and athletic clothing arena because there are so many people that are interested in doing this. What Kate Hudson has realized is that it is sometimes easier to gain an ally in business than it is to compete with others in this area. That is why she has teamed up with Demi Lovato for a limited edition of the Fabletics clothing line. Instead of competing directly against Lovato Hudson made it her business to connect with this friend and this strengthens her chances of competing with other large retailers like Amazon.

Whitney Wolf’s Rising Star in the Online Dating Space

Whitney Wolf is a forward-thinking entrepreneur in tech; her remarkable career is an embodiment of hard-work and resilience. A 22-year old Whitney co-founded Tinder and took on the roles of VP in marketing. She is credited for transforming Tinder into a popular App with mammoth of following. However, Whitney quit her job at Tinder following accusations of discrimination and sexual abuse targeted at her.

Quitting her job at Tinder became one of the best things that ever happened to Whitney. In 2014, she founded Bumble— with assistance from Andrey Andreev. Bumble is a modern online dating platform that was designed with women needs in mind. The App allows women to choose who they interact with reducing unsolicited requests that might turn into abuses. The platform’s basic features are available for free to users, but premiums services also offered at $9.99 per month. The company is leading its peers in implementing the use of photo verification practices that reduce the possibility of fake profiles.

Bumble is fast-growing, a fact that got the attention of Match Group. The group offered to acquire Bumble for close to $450 million, but Whitney declined the offer. Perhaps, because the company is fast-gaining ground in the online dating space, and it could soon be worth billions. Since its launch in 2014, Bumble has registered over 20 million users with 50,000 new users recorded each day. The company is expected to rake in over $150 million in the coming year. The company has also diversified its services by introducing Bumble BFF vertical that matches users to new friends. Plans are underway to introduce Bumble Bizz vertical that will comprise professional services such as matching users to jobs.

Whitney is passionate about empowering women. Her App is women centered, and it seeks to weed out discrimination against women supposedly present in prominent companies such as Google and Uber. Whitney’s parents divorced when she was still a teenager; her mother has continuously supported her throughout her career. However, the same cannot be said for Whitney’s dad who believes that she should be married and taking care of her family instead of fully focusing on her business.

To know more visit @: www.fastcompany.com/person/whitney-wolfe